Turn your expertise into an app that works while you don't.
You've spent years becoming the expert. I build the app that delivers your expertise without you in the room. Architecture, product, and the experience your customers actually trust.
25 years. 20+ apps shipped. One question every time: how do we want this to feel?
You've had the idea for a while.
Maybe longer than you'd like to admit.
You've talked to developers. They asked about features, timelines, tech stacks. Nobody asked who's actually going to use it.
That's the gap. And it's where most apps fail.
People don't abandon products because the code is bad. They abandon them because something feels off. Confusing. Cold. One step too many. A button in the wrong place at the wrong moment.
You can't patch that with a sprint. You have to design for it from day one.
That's what I do.
Recent work
MiruPulse
A personal AI coach that measures psychological presence through language. Patent filed. Live on TestFlight. Built the architecture, the voice features, and Michi (the in-app coach).
Visit project
Out of the Weeds
You train an AI agent through conversation, then hire it to handle the admin work you keep avoiding. Train. Test. Hire.
Visit project
Content on Easy Mode
A workflow product for creators who'd rather make than manage. From idea to architecture to ship.
Visit projectBrokerage onboarding automation
Canadian regulatory compliance built into the pipeline. FINTRAC, CSA, CIRO. Equity partnership.
Two ways we can work
Build with me
I take your idea and ship it. Architecture, product, design, the emotional experience. End to end. You bring the domain. I bring the build. Some engagements are paid fractional CTO or project-based builds. Others turn into co-founder partnerships where we're aligned on equity.
Streamline with me
I map your operation, find the bottlenecks, and replace them with custom AI workflows. The work that eats your team's time, automated or augmented end to end. For operators with messy, manual processes that should have been solved a year ago.
EQ isn't a soft skill. It's a design framework.
Architecture makes it work. Security makes it safe. Product makes it useful.
EQ makes people want to use it.
When I design an app, I map the emotional journey alongside the technical one. Where do people feel confident? Where might they get stuck? What builds trust?
Most AI teams don't have an innovation problem. They have an empathy problem. They build features nobody asked for because they've stopped asking how people actually feel.
AI doesn't need to replace humans. It needs to feel human.
Seven careers. One through-line.
Fashion design
Storytelling and aesthetics.
Systems administration
Structure and consequences.
Cloud and DevOps
Scale and risk.
Cloud instructor
Years teaching AWS and GCP to adults. Where I learned to make complex ideas simple, and how adults actually learn.
Coaching practice
Agile and EQ. How people behave, decide, and resist change.
Keynote speaking
How stories move people.
App building
Putting all of it into a product.
Every layer shows up in what I ship.
I don't guess at how users will feel. I've spent 25 years learning how people behave, decide, and trust. Now I build that understanding into every product I touch.
Learn
I also teach the people building this stuff.
Years as a cloud instructor in AWS and GCP taught me how adults actually learn. Complex ideas, simply explained, with the kind of detail that lands when you're staring at production.
Claude Code: Building Enterprise-Scale Applications
A course for builders moving from MVP to production. Teaches the architecture, security, and product habits most vibe-coding tutorials skip.
1:1 builder coaching
For technical founders navigating their first real product. Architecture reviews, EQ-driven product decisions, and the unglamorous work of trust.
Let's talk.
Building something? Rebuilding something? Not sure yet? Book a call. No pitch. Just clarity on what it would take to bring your idea to life.